Cheap, fast and clean, the Moto G is what the iPhone 5C should have been



Check out our review of the Motorola Moto G smartphone.

Google made Android as an open source, readily available operating system for the everyone and at first, allowed the world’s hardware manufacturers to take it and make whatever they wanted. There’s no doubt this has made Android what it is today, the most popular smartphone OS in the world, but this cavalier approach created as many monsters as it did angels. For every HTC One or Xperia Z, there are three nasty off-brand disasters.

It also watched Android, which it has progressively improved over the years, get covered in user interfaces that served no-one except the manufacturer. This slowed down important updates, annoyed buyers, and obfuscated Android’s maturity and functionality. Now, following the acquisition of Motorola Mobility, it has the power to do something about all this, and with the newly announced Moto G, it has effectively taken Android back to show everyone how it’s done.

The Moto G’s weapon is its stock Android OS and its price.

The Moto G may look like an inoffensive, ordinary little smartphone, but it’s not. It’s a weapon of considerable power, and used in the right way, could lay waste to the armies amassed not only by Huawei, ZTE, Alcatel, and perhaps even Samsung, but also challengers such as Nokia and Mozilla. Like all the best offenses, the worst thing anyone can do is underestimate where the Moto G could take Google and Motorola from here, because it could end up changing the low-cost market entirely.

It’s what the iPhone 5C should have been

Before Apple announced the iPhone 5C, the world’s tech press was abuzz with talk of it being a sub-$200 device with Apple’s premium feel and design. The theory was, it would be ideal to flog in developing nations where people wanted an Apple phone, but couldn’t afford the brand-new, top-of-the-range model. Of course, it turned out to be nothing of the sort, but if it had, there’s a fair chance it would have been similar to the Moto G.

After all the talk of Apple diluting its brand with a cheap phone had passed, many people came around to the idea a low-cost iPhone would be a good thing, and were disappointed when it didn’t arrive. Well, now we’ve got one, it’s just made by Motorola and Google, rather than Apple. 

On paper, the Moto G isn’t all that exciting. It has a 4.5-inch screen, a quad-core Snapdragon 400 processor, and a 5-megapixel camera. Not terrible by any means, but still way off the specs of high-end Android hardware. The Moto G’s weapon is its stock Android OS and its price. When the phone goes on sale in the U.S. this January, it’ll cost just $180 without a contract.

Motorola said there are 500 million people around the world waiting to buy a phone which costs less than $200. Except, as CEO Dennis Woodside pointed out, they’re not always very good. He’s right, using anything that costs less than $100 off-contract is invariably an unpleasant experience.

The Anti-Galaxy phone

We, as smartphone buyers, are constantly being bombarded by hardware with more features, faster processors, higher megapixel cameras and naturally, big prices. In effect, the Moto G is the anti-Galaxy. It strips away the garnish, provides solid features in an attractive package, and crucially, all for a great price. it doesn’t ignore what consumers really want, which is strong performance doing the things that matter – browsing the Internet, calling friends, playing games – and despite the lowly specs, Motorola claims the phone is faster at doing some of those things than the Galaxy S4.

Google has effectively taken Android back to show everyone how it’s done.

If the phone is good, and Motorola promotes it well, then it could change cheap phones for the better. Motorola’s Woodside said he thought the people spending $200 on a phone, “Deserved better.” He’s right about that too. Although it’s a hateful word, the Moto G has the potential to be, “Disruptive.” It could force competing manufacturers to entirely rethink their low-end smartphones, because to take on the Moto G, they may also be tempted to strip down them down and go back to basics. Stock Android could make a comeback on more devices, and with it should come better performance, and at even lower prices. A race to the bottom, but with the twist of getting a better user experience in the process.

Watch out Nokia, Moto’s comin’ to getcha

So who’s in the firing line? Both ZTE and Huawei make most of their money from low-cost hardware, and ZTE in particular owes its success in America to Pay As You Go phones. However, as both of these have a strong presence in China, they’re unlikely to be sweating much. It’s Nokia (and thus, Microsoft too) along with newcomer Mozilla (whose Firefox phones may be cheap, but offer a substandard user experience) that should be looking over their shoulders.

Moto G T-Mobile’s $100 Nokia Lumia 521 is great phone for the price, but in our app obsessed world, there’s a strong chance people will stump up the other $80 to secure a proper Android phone with access to Google Play. In to the deal they’ll also get a larger, higher-resolution screen, a faster processor, and the latest Android OS. It’ll be a similar story for Nokia and its Asha phones. Good for the money, but no match for the Moto G.

Remember, it’s not really Nokia and Motorola’s fight though, it’s Google against Microsoft.

Google’s good old strategy, but in disguise

Remember when the Nexus One came out, Google wanted to change the way we bought phones? It encouraged us to shun networks and buy contract free hardware instead. It didn’t quite work, so Google changed tack slightly, pushing the Nexus line towards more geeky buyers plugged into the smartphone world.

It has worked out well, but high-end phones, even with reasonable price tags, will never sell well in places where they’re still two or three times what most people spend on a phone. Now, Google doesn’t have to sully its geeky reputation by dumbing down the Nexus line, as it can have Motorola do it instead.

The Moto G is essentially a premium, mid-range phone at a price that makes it obtainable for everyone. If you’re thinking that sounds familiar, then it should, as it’s almost exactly the same vision Google had for Nexus phones, only with a step down in specs. But for the Moto G to sell, it’s going to need to be cool.

Is that possible? We think so, yes. The Moto G looks to be a Nexus Lite in almost every way bar the name, and Motorola’s branding has Google’s name slapped all over it. Google, the company responsible for amazing innovations such as Glass, is cool, and in countries where the Nexus 5 is too expensive, the Moto G could automatically become the next best thing.

For the first time in a while, we’ve been given a smartphone that appears to be great news for us as buyers, with the considerable bonus of potentially promoting a healthy change in the industry’s approach to making “cheap” devices. For such a humble device, the Moto G could end up being one of the most influential phones of 2013.

Showing 20 comments

  1. IPhone 5 is being discontinued sorry not sure whether it's the S or the C but it's trash I have the moto g way better a screen way nicer experience overall my friend let me use his iPhone and he used my moto g let's just say he was disappointed in the iPhone and of course I was
  2. Sokha Sim 5 months Ago  
    Wow look at all the Apple fanboys getting mad that the Moto G is coming out and making the iPhone 5C look even more obviously a ripoff. This is a good phone people for the correct price. And Android is a great OS, runs smooth on a good phone, and it has high level of customization like widgets and ability to choose default apps for certain files. Don't listen to Apple fanboys, they know nothing beyond their tiny world.
  3. Mario Valverde Araya 5 months Ago  
    The iPhone 5C is all that and more... Te difference is the quality of the hardware which makes the 5C more expensive.
    1. Roberto Lovo 5 months Ago   In reply to Mario Valverde Araya
      Not even, the 5C is pointless and a big rip off, same thing as the 5 but even cheaper quality. And the price tag? People are better off buying the overpriced iPhone 5. The Moto G in the other hand its a cheap phone but it mantains the aspect of a high-end Android phone.
  4. Mits Mitsou 5 months Ago  
    me :)
  5. Jason Diaz 5 months Ago  
  6. Jessup Lax 5 months Ago  
    I understand Google's purchased Motorola, but my previous ownership experience with their smartphones (namely the awful Droid 3) ruined my respect for the brand. If Motorola was the last phone company on Earth, I'd go back to using two cans and string.
  7. Carol Pfau 5 months Ago  
    Justin Pfau is this what you have been looking at?
  8. Roberto Lovo 5 months Ago  
    I was surprised when I heard about the Moto G, it's the perfect budget Android phone, and the ideal one for Android first timers. It has pretty much the aspect of a high-end phone (not a flagship) BUT plain full experience of the OS, plus up to date software whichs is neat.
  9. Larry Wilcox 5 months Ago  
    Just say 'No' to buggy android devices !!
  10. D Steven Ledingham 5 months Ago  
    Actually I hope this is true cause most cheap android phones are junk. I'd love to see a functional phone without the carriers system mods sitting on top of it.
  11. Justin Thiel 5 months Ago  
    LoL. Fandroids never cease to amaze me with their Apple bashing. The iPhone 5c is still one of the best smartphones on the market and the 5s definitely is.
  12. Justin Thiel 5 months Ago  
    No, Apple is not interested in making cheap products. I'm glad about that fact.
    1. Roberto Lovo 5 months Ago   In reply to Justin Thiel
      Yeah, as they weren't cheaply made already, not to mention the ripping off 5C.
  13. Fairportfan 5 months Ago  
    Might be buying one in a few months. (New DSLR comes first.)
    1. Very cool. Which DSLR are you planning to buy?

      1. Nikon D3200, right now. Trading in an Olympus E620.
    2. I have now heard the Moto has no SD slot.

      No sale.
      1. got one on thursday

        no SD slot but google give you 50 gig cloud storage on Drive
        1. That's nice.

          I guess i'm a bit of a luddite - i don't use the cloud, i don't use Facebook, and i don't use Google+.

          One of the main things i want extra storage like an SD card is that i can install apps there and save my internal memory.

          Can't do that on the cloud.